David Crawford · Partner, Michigan Software Labs

See it working
before you buy it.

Most software firms make you pay before they build anything.

I don't.

After a single meeting, you could have a working version of your idea on screen — one you can run by your team, your customers, and your CFO before signing a contract.

David Crawford, Partner

What competitors do

Sell you a paid discovery phase. Hand you a slide deck. Ask for a deposit before anything is built.

What I do

Build a working version of it after our first call. On my time. So you can use it, test it, and decide for yourself.

What you get out of it

No guesswork. No buyer's remorse. A clear “yes, build it” — or a fast “no” that costs you nothing.

How working with me actually goes

One call.
One working prototype.
Zero invoices.

You shouldn't have to pay a consulting firm just to find out whether they understand your business. So I do the work first — and you decide, with something real in front of you, whether to keep going.

01

We talk about your problem or idea

The bottleneck on the shop floor. The report your team rebuilds every Monday. The customer experience you know is costing you deals. Plain language — no tech jargon required.

02

I build a working version for you to try out

A real, clickable application, so you can see exactly how it would work in your business. On my time, not yours. No statement of work, no deposit.

03

You decide what to do next

Show it to your team. Show it to your board. If it solves the problem, we scope a real build with a real number. If it doesn't, you walk away with a clearer picture of the problem and you owe me nothing.

What you actually walk away with

Real things you can use, share, and pressure-test.

The main deliverable touch_app

A working application of your idea

Real screens. Real flows. We'll use data that matters to you. The kind of thing you can hand to a plant manager, a sales lead, or a CFO and immediately learn whether it solves the problem — before you've spent a dollar building it.

For your IT team schema

A plan they can poke holes in

A clear picture of how it fits with what you already run — your ERP, your data, your security — with the hard parts named out loud, not buried in a footnote.

For your stakeholders slideshow

Something they can actually see

A short walkthrough you can reuse internally to get your board, your operators, or your customers on the same page.

For your CFO request_quote

A budget that isn't a guess

A build estimate based on something we've already touched together — not a number pulled from a paragraph.

For you check_circle

A clear answer, fast

Either “yes, let's build it” with conviction — or “not yet” with a clearer picture of why. Both save you months.

Skip the slide deck.

“Other firms will sell you a discovery phase. I'd rather just build the thing and show you.”

— David Crawford, Partner

A 30-minute call to start. By our next conversation, you'll have a working version of it on screen — no contract, no deposit.

Start the conversation